John Burke: the Al Gore of the bike trade?

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John Burke: the Al Gore of the bike trade?

Uploaded by: carltonreid
Video Description:
From http://www.quickrelease.tv At the Taipei Cycle trade show, Trek president John Burke gave an inspiring talk about why the bicycle industry should divert cash from marketing and R
D to help advocates and politicians create a 'bicycle friendly world'.

Tags for this video: advocacy al bicycle bicycling bike burke gore inconvenient john obesity trek truth

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I'm glad somebody ... ( 1 year ago by Makorow)

I'm glad somebody gets it! Cycling is still a tiny speck on the radar, but it will get bigger. Not much other choice.

ELECTRIC ASSIST/ ... ( 1 year ago by jojo808)

ELECTRIC ASSIST/HUMAN POWER...

Excellent ideas. ... ( 1 year ago by Cosmoline)

Excellent ideas. But the industry has been making increasingly specialized bikes that are totally impractical as utility bikes. The future is not with Trek, but Electra. Three speed cruisers, diamond frame classics. Not stump jumpers or Lance Armstrong wanabee bikes, but BASKETS, FENDERS AND BELLS!

Trek and ... ( 1 year ago by carltonreid)

Trek and Specialized make utility bikes, too. For sure it's a growth area. Trek and Specialized - and the other 'niche' bike companies - have great distribution into key IBDs and so can make this category work. Electra is a great brand, too. The market needs all of these brands: horses for courses.

They make some ... ( 1 year ago by Cosmoline)

They make some commuter bikes and cruisers, but not utility bikes. As it stands most outfits assume the customer is either into high performance sport or putzing around on the weekend. Carlton also mentioned how big people are getting--how many bikes will cope with a big rider? Real utility bikes will, but there's very little on par with those in the US. Most bikes are made for riders under 200 lbs.

Its strange that if ... ( 1 year ago by muer22)

Its strange that if you go down South bikes "are for poor people or tri-athletes" if you go up north they are for the self-righteous and/or wealthy. New Orleans and maybe New York are probably the only cities in America where a diversity of people ride. It will be great when cyclists don't get pigeon holed as "those people." It will probably make cycling seem more realistic to motorists, people who are obese, lawmakers, etc.

BIKES CAN CHANGE ... ( 1 year ago by ellydozer)

BIKES CAN CHANGE THE WORLD

this guy took this ... ( 1 year ago by swagner27)

this guy took this from a presentation from 2006 this is not new information glad to see that like most CEO's he is too sheltered to spend time with dealers/retail to know what is the future. You cannot ask dealers to do more when they make less per unit.

The bicycle is the ... ( 11 months ago by yankeepedaler)

The bicycle is the answer to so many of the problems that face society, but people laugh and say the same things. "What do you want it to be like China?" or "Your crazy isn't it easier to drive?" Wanna bring the oil companies to their knees? Ride your bike! If you live within 15 miles of where you work you can easily ride your bike to work. Get out and ride!

Yankeepedaler I am ... ( 11 months ago by mikedtn)

Yankeepedaler I am totally with you. I live in Tennessee and I have heard so many here say "I am too lazy to ride a bike I would rather get in my big SUV, burn gas, and bitch about how much it cost to fill up my gas hog on the way to McDonalds at lunch. I myself love riding my bike. The freedom feel is immeasurable.

I've been a dealer ... ( 9 months ago by BruceLeeRacing)

I've been a dealer for 13 years and Burke is totally making sense. I've witnessed trends in our community set entirely by myself and staff. We see the need and niche and start doing it and suddenly people take notice. He may be a bit sheltered, but I give him props for stepping outside the "technology will drive the industry" mindset. Although we sell a good amount of racing rigs, most of OUR customers want basic bikes. With fuel now approaching $4 a gallon, non-cyclists will be coming.

I must call ... ( 8 months ago by vferdman)

I must call corporate BS. Corporations manufacturing new bikes cater to people who put them on their SUVs and drive to a place to ride. People who use a bike as basic transportation get used bikes or bikes thrown away but still in perfect order (I have a few of these). This shpiel is pure corporate BS. Big business is NOT interested in being green. Neither is Al Gore and the inconvenient truth is that he runs a household that uses enough resources to feed a medium sized village in Thailand.

Give me proof ... ( 7 months ago by Leafygent)

Give me proof fuckhead, find the stats and show me that al gore uses that much energy. It was pure smear tactics you piece of shit. Not all people put their bikes on their suv's. Some do. Some live for fast bikes, like myself. Obviously you just have a very different passion than i do, as do every other bicycle racing enthusiasts. Don't categorize.

By the way, if ... ( 7 months ago by Leafygent)

By the way, if someone doesn't buy them new, then where will you get your second hand bike?

There are enough ... ( 7 months ago by vferdman)

There are enough second hand bikes out there to stop new bike production for quite some time and not run out. Again, I am not against the special racing machines, etc. But making people buy more and more new bikes as a business model (which is what we are talking about in the video) only contributes to more land fill space and more pollution due to production of said new bikes. An industrial business can not survive by acting otherwise. This is just a spin to make you feel better about spending.

there are 6 billion ... ( 7 months ago by Leafygent)

there are 6 billion people on this planet and growing. there's no point in arguing this any longer.

@vferdman That may ... ( 7 months ago by drew0mckinney)

@vferdman That may be true, but they are producing bike's; not cars. The people who use those bikes may be using as an alternative to a car or motorbike. No, the people purchasing bikes for transport are likely not purchasing new, top-end bikes, but those old bikes come from somewhere. The burden of proof is on you to show that there is absolutely no need for companies to produce new bicycles. Otherwise, what you're saying is nothing but hearsay.

Great presentation! ... ( 5 months ago by austincyclist)

Great presentation! Gas prices will help force this issue. Folks that have been thinking about commuting by bike get that little extra nudge..

testimonial: In ... ( 5 months ago by AtheistCitizen)

testimonial: In season dictated by the sun and daylight savings time, need to drop
pick-up kids , etc I commute 20miles+ each way on a campy equipped racing bike as many times a week as I can fit, here in northern New Jersey, thanks to a work place shower
relaxed schedule. Just do it. No excuses.

I live in a small ... ( 5 months ago by catguyone)

I live in a small town in northern Alberta, Canada, i don't own a car, I ride my bike all the time, and this year I will be putting on studed tires for the winter, and riding when possable.
This past week, i just installed a CRYSTALYTE
Ebike conversion kit (model 407, 36 volt systerm with a 35 amp controler). My bike is a mid 90's Giant chrome moly frame (everything else has been updated).
"Ebikes are the way of the future"

I use a bike for ... ( 4 months ago by Subutubiata)

I use a bike for basic transportation - commuting and shopping. I bought it new from a local, small scale bike repair\retail business. I try to avoid buying new, but sometimes it's more economical to do so: I've spent ridiculous amounts getting second hand bikes into shape. However, vferdman is right: marketeers and corporate producers are primarily interested in selling bikes as sports accessories or lifestyle statements.

Hey Folks this Dudy ... ( 4 months ago by sofabike)

Hey Folks this Dudy talks about obisity.
I am strugling in amerika shops. Food has no caloories and without fat.
I do ride my Denaly-sport bicycle for daly transportation. Averaraging month ODO ~500miles.

I have been biking ... ( 3 months ago by BayAreaBiker2001)

I have been biking for 20 years and have traveled some pretty big distances, 70 km to San Francisco, 100 km to Hollister, 70 km to Oakland. I have even biked to Santa Cruz and Half Moon Bay.

hey you still ... ( 2 months ago by motocrosser)

hey you still planing on having a bike marathon because if its in the nj nyc pa de area i could join

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John Burke: the Al Gore of the bike trade?

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